Sometimes I feel like straight size brands with plus ranges give us collective bad crush syndrome; you know, how we ache desperately for them to notice us, and every now and again they throw a scrap of attention and affection our way to our absolute giddy delight. I was certainly guilty of this when I squealed at my email inbox this afternoon on seeing ASOS Curve had shot an AW12 lookbook. No regrets, though. I thought I was done with lookbooks, but oh no. I just had to put it here!
How awesome is this dogtooth print dress, though?
The feel and style is very, very different to my usual feminine opulence: hard, lean, and minimal (and delightfully queer, which is so awesome) are this season’s keywords. I’m obviously swooning hard over the dresses, but I still appreciate this look, especially when most plus size shoots tend to focus on “womanly curves” and hyper-femininity.
I just love it. And how gorgeous is that model?
Can’t wait to see what they have planned for spring and summer!