Aaaaaaaaargh. There’d been rumblings for a while about reigning supreme fat babe Beth Ditto designing her own independent collection, but I didn’t let myself believe it. I just couldn’t deal with the disappointment if it never happened, you know?

BUT IT’S REAL. It’s happening! In February! There’s a website and everything! The collection was announced today with pictures of Beth looking incredible in her limited edition t-shirt with Jean Paul Gaultier (more on that later) and I’m so excited I think I might be sick. Also, please can we get the lowdown on that make up look as soon as?

I know that Beth has mentioned in interviews about the limitations of her Evans collections and how she wasn’t 100% happy with the process. Evans are a giant retailer, so it’s understandable that some amendments had to be made. What blows my mind is that Beth’s two Evans collections pushed SO MANY boundaries for plus size fashion, even with those limitations. Can you imagine what will be on offer now that she’s got full creative freedom?

The fact that she’s reached out to fat activists to be part of the team is also awesome. Specifically Jessica (Tangled Up In Lace, and the inventor of the fatkini), who remains an inspiration for when I’m getting dressed each day. I can’t think of many people who are more deserving of a gig like this. As it says in i-D magazine, the collection is “by us, for us” and by getting the fat community involved, it really feels like it.


As for the t-shirt itself, some have talked about it being problematic and/or boring, which, I mean, okay, but I don’t see why some are writing off the entire collection based off one t-shirt. This is a PR move and a savvy one at that. With a Proper Designer(TM) on board, the collection will be taken more seriously by the fashion press. Maybe I’m just bamboozled to see a genuine collaboration with an A+ fashion designer, I don’t know.

MOST IMPORTANTLY: the t-shirt (and, I’m assuming, the collection itself) fits up to size 32. In an age when every new “plus size boutique” launches with their backs turned on our size 26 and over sisters, this is a bold move. I’m for it.

What do you reckon? Have any of you gone and bought one? If so, TELL ME EVERYTHING.

  • Natalie Mulford

    I AM SO EXCITED ABOUT THIS COLLECTION! Yes, caps were needed. I don’t have the top as I can’t afford it, but I’m starting to put some $$ away for Feb’s offerings!

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  • Charli Stewart-Russon

    I really want to buy a tee – I don’t find them boring at all and love a novelty t-shirt at any time of day! However, the price of getting here to the UK is quite extortionate and I’m just not sure I can justify it which makes me very sad. I will, however, be saving pennies for when I’m in the States later in the year and can potentially snap up some items then!

    C xx

  • Diane


  • Lucie McMaplebear

    This looks AWESOME! I love Beth Ditto, and I have been a massive JPG fan since I was a kid (he’s probably the first designer I could name, at the age of 8 or so). Very ver excited to see what they come up with! xxx