London Fashion Week can fark off. As you all must know, on Friday the second Beth Ditto at Evans collection launched, both online and in two London stores. The fatosphere exploded when the website went live on Thursday evening, earning the #dittowatch hashtag and numerous blog posts. Since I was commuting distance to Marble Arch I couldn’t not go and check it out, could I?
As it turned out, Evans’ PR were in the store interviewing and photographing people, so I was featured on Evans’ blog and VIDEOED OMG along with the lovely Marie about our thoughts on the collection! Sadly I had to run before Nicolette and Sakina arrived to interview Beth for Vogue Curvy (Speaking of which, I have a couple of stores lined up for VC and should be shooting in the next few weeks, hurray!), as I was off for job interviews before meeting Messy Carla for an adventure which will be revealed in another post!
MY THOUGHTS ON THE COLLECTION:
- Much more subdued in colour than the 1st – BUT, the garments themselves are actually more catwalk-inspired and genuinely fashionable than before.
- The range is so, so much better in person than online. I wasn’t very keen having looked at the site, but in real life they really do look good.
- There’s an emphasis on garment shape and silhouette in this collection, which wasn’t present last time. It’s always nice to see a hint of tailoring in plus sizes!
The biggest disappointment is the lack of representation for the butches. Tamsin asked me to see if there was anything, perhaps a good pair of jeans or a cool shirt, but most of the range is ultra girly. A few things are slightly less femme: the unisex hanky hem top, the polka dot t-shirt, hooded cape, high-waisted jeans and the lightning bolt jumper, but the majority of the collection is very, very much on the feminine side. I know that Beth herself is absolutely a femme, and that a person’s sexuality shouldn’t be a key part of their designs. But it does feel sad that someone who is such a prominent figure in the queer community has side-stepped quite a few of her fans and friends.
Overall, while it’s not as BOOM!POW! as the last Beth Ditto collection and slightly more pedestrian, it is still the most dynamic and unique clothing range available in sizes UK28 – 32. Sure, ASOS Curve has stolen a bit of Beth’s thunder since its launch, but those of us around the UK18-22 mark can’t just assume “plus size” begins at 14 and ends at 26. There are a great deal of people who need bigger sizes than that, and who are even more isolated when it comes to expressing themselves through clothes than most. They shouldn’t be forgotten!
The only niggle I have with the collection being more down to earth than previously is that it feels less like a super duper special range, and more like the type of clothes Evans should be making all year round anyway.
As most of you buying the range are overseas, I thought it’d be a good idea for me to try stuff from the range and see how it fitted – who knows, it might help you! For your information, I’m 5’1″ and a size UK20-UK22. Oh, and I have tiny boobs and a massive bum. The much more curvalicious Em went down yesterday to see how they fit her hourglass frame, so keep an eye on her blog! If you have any questions, feel free to comment here or tweet me!
Click the elipsis for my dressing room pics:
Chevron Shift Dress, Size UK18:
According to the staff in store, this dress is super ultra exclusive – there were about five of them on the rack, and that was all they had.
The first thing I noticed about this dress is the material – it’s a very thin, very stiff kind of fabric. To be honest, it doesn’t feel all that nice. But I understand why it was used, I don’t think any other fabric could hold the skirt flare nearly as well. Considering I’m a UK22 normally, I also noticed the dresses looked pretty big. I picked an 18 and apart from my shoulders it didn’t touch my body AT ALL! It just hung there!
This size fit much better. I know I have a small bust, so if you are more generous in the bosom maybe see if Em had a different experience. It’s a very cute dress, although on me I’d have to take it up a little. Another girl had tried it on with a black belt and she looked fab!
Lightning Bolt jumper dress, UK18:
This was a size smaller than I’d normally go – it looked nice, though a bit huggy round the bum! As much as I love the look of it, it was SO. ITCHY. I know someone on The Rotund’s thread mentioned they have sensitive skin – in that case, I don’t think the jumper is for you. I also have extremely sensitive skin and I could practically feel the hives growing! It’s a real shame as it’s gorgeous, and I always fantasise about/doodle dresses with lightning bolts on them. And Lightning Bolt are on of my favourite bands! Wah.
Heart Print dress/tunic, UK20:
This dress is quite bizarre. I suppose you can say I respect it, if I don’t like it. The skirt part hit the middle of my boobs so it looked really awkward on me. But I approve of its kookiness, definitely. Especially the seam detail:
It’s like a proper pixie seam!
Rose Print Drape dress, UK20:
Really impressed with this! I love the ruching of the skirt and its silhouette – they’re actually like giant pockets. The material is again quite thin, although it’s much more fluid than the chevron dress. The waist was in a perfect spot for me, whereas most waists on Evans clothes are lower down and look wrong on me.
Can’t say there was anything I disliked about it. Lovely.
Khaki Ruched Maxi, UK20:
I think in my haste I didn’t really alter the ruching (it’s fully customisable) and as a result I didn’t like this dress on me whatsoever. On a different woman I could look absolutely stunning, and khaki is still one of the most in trend colours around.
I wasn’t intending to try the denim skirt as I HAAAAATTTEEE denim with a fervent passion, but the lovely Katrin asked me. It’s a nice skirt, and the elastic waistband at the back is lovely. Great length, too! I loved the cropped cardigan, it’s so, so cute! I especially loved it over my own black dress:
I feel like Georgina! But not as flawless, obviously.
Belted & Hooded cape, Size S
CAPE. Y’know, I tweeted this photo without really checking, only to find I’ve shown the world my big granny knickers and belly. Oh well. I love the cape SO much. I very, very nearly bought it, but I just didn’t have the funds, alas.
Polka Dot dress, size UK20:
I guessed that this dress would be for the more generously proportioned up top, and I wasn’t wrong. From the waist down it was adorable, but the material absolutely gaped in the chest. Shame because its so cute, and I’m polka dot crazed.
Velvet Drape dress, size UK20:
Hands down my favourite piece. It’s the same design as the rose print dress, but this feels more luxurious since it’s velvet! I was trying not to purchase anything, but I had to get this. It was just perfect!
If I happen to come into some money/land myself a job (PLEASEPLEASEPLEASE) soon, I’m definitely going to buy a few more pieces from the range – the cape, the cropped cardigan and the rose print dress, absolutely.