Gok Wan for Simply Yours launch

Instagram photo of one of the lingerie rails, including body slips in white and blossom print, cream lace and black lace.

Well, my last and final event in the fortnight of madness was quite a special one. Because I got to bring my mum! The reason why was because it was to launch Gok Wan’s seventh underwear season for Simply Yours, and he was going to be there.

My own opinion of Gok has chopped and changed over the years, like the English weather – in fact I’ve even scolded him on here in the past for his emphasis on shapewear – but ultimately I do always come back to thinking his heart’s in the right place, certainly more than other style “gurus”. And he just seems so lovely! So in the end, I was just as excited as my mum, haha.

Gok Wan for Simply Yours launch

Instagram photo of pink satin shapewear on a rail.

One thing I’ve never, ever been able to fault Gok with is his lingerie range, though. It’s always had the most gorgeous retro feel, incredibly sexy and luxurious. I own three bras, knickers, and a slip by him and it’s incredibly likely I’ll be buying more.

Gok Wan for Simply Yours launch

Image: A promo poster on the floor featuring a model in the blossom basque & stockings with Gok's signature.

The AW collection was in the same vein, this time with a pretty and dainty blossom print motif, as well as lace bodysuits and sportier sets. Crucially, there are items included that aren’t about shaping, smoothing or hiding any of your body. I think that’s a great move! I believe they’ve stopped the A cup which is sad, but I’ll still be snapping up the pink/champagne options as they’re far too pretty to ignore!

Gok Wan for Simply Yours launch

Image: A selection of Gok's shapewear in black and pink hang on a rail, with a promotional poster standing underneath.

Everyone in attendance was so friendly, and I got to catch up with Gemma and met the lovely Faashion Espresso. I did get a little bit of The Fear, so I nosied around the rails and then left. I got to speak to Gok for a wee while though, and he was just a really lovely guy – pretty much exactly as he is on screen. He introduced himself to me and my mum, which made her day! So, thank you Simply Yours for inviting me, and for letting my mum get to meet Gok! Although, my #1 style guru is still Miranda… haha!


  • http://polkadotrainbows.wordpress.com Liz

    Absolutely stunning lingerie :) I love the floral prints!

  • Honeysuck_elle

    Stunning lingerie! Sounds like a fun night and already checking out the stuff now, I’ve been in desperate need for all the undergarments a girl could need.

  • leahdavidson1974

    It all looks lovely and I’m so jealous you met Gok. It’s good to hear he’s really nice as I heard a rumour about him and didn’t want to believe it. Gok is like a god in this household!

  • http://www.dollypoppin.blogspot.com Ahn Belleza

    I love, love, love lingeries but unfortunately, I don’t own a lot. Boo!