This spring H&M presents Inclusive – a one-off collection of colourful and feminine fashion with lots of attitude in a wider than usual range of sizes. The twenty pieces will be available in sizes 32-54 and will be sold exclusively through H&M Online from early March. The collection includes figure-flattering party dresses in 50’s styles with large polka dots and rose patterns, as well as skirts, tops, cardigans and lingerie following the same theme.
Inclusive. Inclusive, inclusive, inclusive. I can’t stop repeating it in my head. That right there is a word you don’t see fashion brands embracing every day. If anything the polar opposite underpins the entire industry, with clothing used to elevate you above the norm, be part of a select set – all that nonsense. That’s why I’m a bit gobsmacked at seeing this new move by H&M – a capsule range going from size 6/8 – 24 with no alterations or limitations imposed on the larger sizes. The very idea that women of a range of sizes, from skinny to fat can wear the same clothes and it’s not something to be feared or repulsed by, but a fun way of sharing the love of fashion, is so refreshingly positive I can barely deal.
Obviously, it’s not perfect: There are fashion conscious women above size 24 who are yet again excluded; the aesthetic is very one note; and it’s a one off. But I hope that if this goes well, then it creates scope for H&M to continue and experiment with even bigger sizes and more styles than ever. Who knows, maybe one day mine and Amy‘s dream of a shop that sells fashion – the same fashion – from 0 – 36 and beyond is finally coming true? H&M Inclusive definitely feels like a step closer.