London Fashion Week can fark off. As you all must know, on Friday the second Beth Ditto at Evans collection launched, both online and in two London stores. The fatosphere exploded when the website went live on Thursday evening, earning the #dittowatch hashtag and numerous blog posts. Since I was commuting distance to Marble Arch I couldn’t not go and check it out, could I?
As it turned out, Evans’ PR were in the store interviewing and photographing people, so I was featured on Evans’ blog and VIDEOED OMG along with the lovely Marie about our thoughts on the collection! Sadly I had to run before Nicolette and Sakina arrived to interview Beth for Vogue Curvy (Speaking of which, I have a couple of stores lined up for VC and should be shooting in the next few weeks, hurray!), as I was off for job interviews before meeting Messy Carla for an adventure which will be revealed in another post!
MY THOUGHTS ON THE COLLECTION:
- Much more subdued in colour than the 1st – BUT, the garments themselves are actually more catwalk-inspired and genuinely fashionable than before.
- The range is so, so much better in person than online. I wasn’t very keen having looked at the site, but in real life they really do look good.
- There’s an emphasis on garment shape and silhouette in this collection, which wasn’t present last time. It’s always nice to see a hint of tailoring in plus sizes!
The biggest disappointment is the lack of representation for the butches. Tamsin asked me to see if there was anything, perhaps a good pair of jeans or a cool shirt, but most of the range is ultra girly. A few things are slightly less femme: the unisex hanky hem top, the polka dot t-shirt, hooded cape, high-waisted jeans and the lightning bolt jumper, but the majority of the collection is very, very much on the feminine side. I know that Beth herself is absolutely a femme, and that a person’s sexuality shouldn’t be a key part of their designs. But it does feel sad that someone who is such a prominent figure in the queer community has side-stepped quite a few of her fans and friends.
Overall, while it’s not as BOOM!POW! as the last Beth Ditto collection and slightly more pedestrian, it is still the most dynamic and unique clothing range available in sizes UK28 – 32. Sure, ASOS Curve has stolen a bit of Beth’s thunder since its launch, but those of us around the UK18-22 mark can’t just assume “plus size” begins at 14 and ends at 26. There are a great deal of people who need bigger sizes than that, and who are even more isolated when it comes to expressing themselves through clothes than most. They shouldn’t be forgotten!
The only niggle I have with the collection being more down to earth than previously is that it feels less like a super duper special range, and more like the type of clothes Evans should be making all year round anyway.
As most of you buying the range are overseas, I thought it’d be a good idea for me to try stuff from the range and see how it fitted – who knows, it might help you! For your information, I’m 5’1″ and a size UK20-UK22. Oh, and I have tiny boobs and a massive bum. The much more curvalicious Em went down yesterday to see how they fit her hourglass frame, so keep an eye on her blog! If you have any questions, feel free to comment here or tweet me!
Click the elipsis for my dressing room pics: